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Telemarketing Basics Can Lead to Call Center Success

While call centers have evolved into multi-channel contact centers with various initiatives and technologies, telemarketing is still a basic concept within many of these centers. For those conducting outbound calling, there are certain "basics" that never change, and if followed can help to generate successful practices. TeleResources (News - Alert) , Inc. recently published the white paper, "Understanding Telemarketing: A Quick Start Guide to Telemarketing Success." In this report, the company provides key basics that are important for every call center that performs outbound or telemarketing services. One of the first things to consider when designing a call center that will perform telemarketing services is the design. This is not to say the design of the building, but the design of the center.


Compliance Tips for Internal Audits in Outbound Telemarketing Services

With the existing telemarketing service environment being what it is, every company that makes outbound calls should be compliant with state and federal telemarketing laws. Consumers who look unfavorably upon telemarketing service provider calls may trigger requests from State Attorney Generals, The Federal Trade Commission, or The Federal Communications Commission regarding the activities of your company and the outbound telemarketing service strategies being utilized. The request can be a Federal Civil Investigation Demand from the government or a simple one number request from a State Bureau of Consumer Protection Administrative Office. The Federal Trade Commission’s National Do Not Call Registry has been accepting registration from consumers since June of 2003. The registry, as of December 4, 2007, had over 151 million telephone numbers listed on it. Because of this, telemarketing services companies have to be aware that some consumers are sensitive to any type of sales call or any call in general that they perceive to be a sales call. The government has done a good job of explaining to consumers that the Federal Do Not Call Registry will stop some but not all calls.


Court fines telemarketer $180,000 for making 46 million irritating ...

A California telemarketing firm has agreed to pay a $180,000 fine to settle charges with the Federal Trade Commission that it made 46 million illegal calls.

The original fine was $3 million all but $180,000 will be suspended based on the defendants' inability to pay. According to the complaint filed by the Department of Justice, since October 1, 2003, Voice-Mail Broadcasting Corporation (VMBC) and its owner, Jesse Crowe, have used automated dialers to “blast" consumers with prerecorded telemarketing pitches, the FTC stated.

The calls pitched products from debt-consolidation services to mortgage brokerage services and other retail and financial services. When VMBC's telemarketing calls were answered by consumers rather than answering machines or voicemail systems, VMBC either immediately hung up, leaving consumers with “dead air," or played a prerecorded message.


I-Vision launches first-class CRM outsourcing services in Abu Dhabi ...

Established in 2000, IVT provides IT and security solutions. The UAE-based company recently created a division, I-Vision Contact Center, in order to offer outsourced services in the GCC region with a specific focus on serving the IT, banking and telecommunications industries. The new contact centre facility is fully powered by Altitude Software technology. I-Vision currently manages outbound telemarketing campaigns on behalf of a major financial institution in the Middle East, as well as customer service operations for an IT solutions provider in the UAE. The outsourcing company is today able to handle various business campaigns including lead generation, inbound customer service, help-desk, appointment scheduling, market research, surveys as well as client retention. Pioneering CRM Service Provider in the World's richest cityI-Vision is positioned as the first and only provider of inbound and outbound CRM outsourcing services in Abu Dhabi, which is considered to be the richest city in the world by leading international publications such as Fortune.


CallUp Introduces SMS, VMS, UMS Messaging Services at VAS India

Tel Aviv ----July 9. CallUp Net, a leader in creating messaging software and solutions for international telecommunications operators and providers, is one of the key sponsors of VAS India.

"CallUp is pleased to announce that we are co-sponsoring VAS India 2005, an international conference organized by Bharat Exhibitions on 8th July 2005 at Le Meridien, New Delhi, India," said David Eshet, CEO of CallUp.

"VAS India 2005 international conference will discuss various value-added telecom services (VAS) and solutions in India, such as call centers, telemarketing, customer relationship management (CRM), interactive voice response (IVR), VoIP, SMS, MMS, mobile applications, and sales and distribution of telecom products and services," Eshet said.

Over 54 million people in India now own mobile phones, and significant opportunities for content providers are available in this nascent market.


NYSEG denies link to ESCO telemarketing

REGION New York State Electric & Gas Corp. on Friday said its representatives are not conducting phone solicitations about consumers' natural gas and electricity supply.

The utility said customers have been contacting its call centers about recent telemarketing by energy services companies, also known as ESCOs.

NYSEG reminds consumers that they can buy their electricity and/or natural gas supply from NYSEG or another supplier, or ESCO. The ESCOs are not agents of NYSEG, and they are not authorized are permitted to suggest to customers that they are acting on behalf of NYSEG in an effort to solicit business, NYSEG said.

-- My-Ly Nguyen .


Marketing outfit made 46 million illegal calls

A CALIFORNIAN telemarketing company which used automated gear to annoy the world with pre-recorded telemarketing pitches has been fined $180,000 for its antics.

The Federal Trade Commission that Voice-Mail Broadcasting Corporation (VMBC) made 46 million illegal calls using the equipment.

The FTC wanted to fine the company a million dollars but worked out that VMBC and its owner Jesse Crowe had no way to pay such a steep fine.

The calls were flogging debt-consolidation and mortgage brokerage services and other retail and financial services.

According to Network World, the equipment was supposed to leave messages on answerphones and it hung up if it got a human.

This is illegal, as the FTC’s Telemarketing Sales Rules say that calls should be connected to a human sales representative within two seconds.


The Thick Red Line

As the Post makes clear, it all amounted to a victory for Bush and an embarrassment for House Speaker Nancy Pelosi.

At the Los Angeles International Airport, screeners failed to catch about 75 percent of all the fake bomb parts and explosives that were hidden in bags. The failure rate at Chicago O'Hare International Airport was a bit better (60 percent), but San Francisco International Airport clearly won the screeners challenge, as inspectors missed only about 20 percent of the fake explosives. It's obviously a smaller airport, but screeners in San Francisco also work for a private company and get tested more frequently. In a separate story inside, USAT details how these kinds of tests by TSA agents have become much harder in the past year.

Apart from a few tense moments, the first day of the Mukasey hearings were pretty much a lovefest as senators seemed happy to be dealing with someone besides Alberto Gonzales.



 

 

 

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